We are building the price tag of your life, one meal at a time.
Calories failed because nobody feels a number. MyFoodKiller converts every meal into Life Minutes, minutes of life lost or gained. Instantly understood, impossible to ignore, endlessly shareable.
Live on iOS today. Data room available under NDA.
of your life lost
French fries with tomatoes
Sleep quality
RiskyThis is the kind of food your body thanks you for quietly at night. Lighter meals with balanced nutrients calm your system and support deep, restorative sleep.
Heart & vessels
Full insightContains aprox. 1247 kcal
Full insightLong-term risk
Full insightKey hidden driver · Poor Weight Loss Support
$0.0T
Global spend on food, health and longevity
0.0B
People already tracking what they eat
0%
Quit calorie apps within 30 days
0
Apps pricing food in minutes of life
The insight
A 620 kcal meal means nothing. “−34 minutes of your life” changes behaviour instantly.
Nutrition apps ask people to learn a system. We ask for one photo and return a verdict with stakes. That is the difference between a tool people abandon and a habit they defend.
Old world
Calories, macros, food diaries, guilt, churn.
MyFoodKiller
One photo, one number, one fix, one share.
“Every category winner owns a unit. Steps. Calories. Minutes of life is the one nobody has claimed.”
Founding thesis, MyFoodKiller
Fix it
How to get back the minutes
You should add
Fresh vegetables
+24% health impactAdd more vegetables to your current plate — this increases fiber, vitamins, and essential micronutrients that support healthy digestion and stable energy levels.
Also you may add
Natural yogurt with berries
Drink more water
Nuts
Life minutes impact
The difference will be 50 minutes of life
Average score based on 4 health factors
+20% potential health improvement
Why now
This product could not have existed two years ago.
Vision models finally got cheap
A meal photo can be decomposed into ingredients, portions and glycemic load for cents. Two years ago this product was economically impossible.
Longevity went mainstream
Sleep, glucose and recovery are consumer language now. People are ready to think in years of life, not grams of carbs.
Attention is priced in seconds
A number that lands in one glance wins the feed. Life Minutes is built to be screenshotted before it is understood.
Why we win
Four layers of defensibility, one addictive loop.
The Life Minutes engine
Our model turns meal composition into a single number with emotional stakes. Not calories, consequences. It is the unit we intend to own.
Hidden-driver layer
We name the one factor that broke the meal, then sell the fix. Diagnosis plus prescription in one screen is the whole retention loop.
Compounding personal data
Every scan sharpens satiety, glucose, sleep and recovery modelling per user. The product gets more accurate exactly where switching hurts most.
A brand with teeth
A skull with a fork in it, and a verdict people want to share. Distribution is designed into the aesthetic, not bought after the fact.
Early signal
0.0★
Early App Store rating
0.0×
D30 retention vs calorie trackers
0%
Scan to paywall conversion in tests
$0.00
Blended cost per AI meal analysis
Figures from early cohorts and internal tests. Full methodology in the data room.
Business model
Free verdict. Paid consequences.
Consumer subscription
The scan is free. Heart and vessels, long-term risk and full fix plans sit behind premium, unlocked at peak emotion.
Life Minutes API
Insurers, clinics, corporate wellness and food brands licensing the metric and the engine.
Commerce
Fix-it recommendations map directly to grocery, delivery and supplement partners.
Free
Scan and verdict
The Life Minutes number and the hidden driver are free. That is the hook, and the shareable artefact.
Premium
Consequences
Heart and vessels, long-term risk and full fix plans unlock at peak emotion, seconds after the verdict lands.
Licence
Life Minutes API
Insurers, clinics, corporate wellness and food brands license the metric and the engine behind it.
Roadmap
01
Now
iOS app live: AI analysis, Life Minutes, hidden drivers, premium unlock.
02
Next 6 months
Wearable signals, streaks, social share loops, Android.
03
12 to 18 months
Life Minutes API for insurers, clinics and food brands.
04
The prize
The default unit of health, priced in time.
The round
Raising to make Life Minutes the default unit of health.
45%
Performance and creator distribution
30%
AI accuracy and model depth
15%
Product and design velocity
10%
Clinical validation and partnerships
Diligence, up front
The four questions every investor asks us.
How accurate is a photo-based analysis?
Accuracy is scoped to what matters: relative impact and the dominant driver, not lab-grade macros. We validate against labelled meal datasets and tighten per-user through feedback on satiety, sleep and recovery.
Is Life Minutes a medical claim?
No. It is a directional health signal presented as time, with explicit non-medical framing in product. Clinical validation work is budgeted in this round precisely so the stronger claims can be earned.
What stops a large tracker from copying the number?
The number is easy to print, the loop is not: hidden-driver detection, the fix that follows, and the per-user data that makes both sharper with every scan.
Why does this win where calorie apps lost?
Calorie apps ask for effort and return abstraction. We ask for one photo and return a verdict with stakes. Effort down, emotion up.